Digital marketing that understands food
We help food businesses improve their online presence, reach the right audience, and boost sales, using strategies grounded in real product and industry experience.
Lost in digital marketing? Let’s make it simple.
Clarify your message
Many food entrepreneurs struggle to explain what makes their product special. I help you find the right words so your ideal customer instantly understands your value.
Build trust online
You don’t need to go viral — you need to connect. I’ll help you craft authentic content that builds trust, so your audience listens, follows, and buys with confidence.
Choose the right strategy
Marketing can feel overwhelming, especially when you’re unsure where to begin. Together, we’ll craft a personalized plan that fits your stage of growth, goals, and budget.
Turn attention into sales
Having a good product is not enough. I’ll help you structure your website, social media, and calls to action so people not only see your product, they choose it.
our services
You’ve got the product. We’ll help you get visibility, engagement, and sales
Brand Visibility
What's included
- Review of your social media, website, and brand messaging
- Visibility and clarity assessment
10+ practical tips to boost reach
One rewritten bio or intro text suggestion for social media
45-minute feedback session
Deliverables:
✔ PDF diagnosis with actionable recommendations
✔ Revised version of your bio or profile intro
✔ Content ideas to increase your visibility
Engagement & Trust Booster
What’s included
Review of your current posts and tone of voice
5 content ideas that spark conversation and build connection
Easy-to-follow guide for asking for feedback and reviews
1 highlight story or carousel design to showcase social proof
Optional feedback on comments and message interactions
Deliverables:
✔ PDF guide with conversation-boosting strategies
✔ 5 ready-to-use post templates tailored to your tone
✔ 1 editable visual asset (Canva format)
Client Magnet Plan
What’s included
Ideal customer profile and conversion funnel review
Audit of your current social content from a sales perspective
3 persuasive calls-to-action crafted for your audience
1-week content plan with a soft-sell focus
Profile and bio optimization checklist
Deliverables:
✔ Optimized bio + content suggestions that lead to action
✔ 3 tailored CTAs
✔ Editable weekly content plan (posts, reels, stories)
Why The Digital Ingredients?
The Digital Ingredients was born from a need I kept seeing: new food brands with great ideas but no clear path to communicate their value, attract customers, or grow in the digital space. This project is my way of offering simple tools, clear strategies, and close support to those who want their brand to connect, without getting lost in marketing jargon or overspending.
I’m a food engineer with over 15 years of experience developing products, leading innovation projects, and gaining a deep understanding of what drives consumer decisions. Today, I combine that technical background with marketing knowledge to help emerging food brands position themselves, stand out, and sell. My approach bridges the gap between science and strategy, offering practical solutions tailored to each business’s reality.
Clarity, confidence, and a strategy that works
Whether you’re just starting or ready to grow, I’ll help you build a clear, authentic digital strategy that connects and sells
Let’s start with a conversation
Whether you’re launching a new product, refining your strategy, or need someone to help you see things more clearly, this is where it begins.
In our first conversation, we’ll explore:
- What does your brand or product need right now
- What challenges are you facing in reaching your audience
- The kind of support or ideas that could help you move forward
No pressure, no complicated forms — just a friendly chat to see how I can help you grow your food business with strategy and clarity.
📧 [email protected]
📍 Calgary, AB, Canada | 🌐 Available remotely
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